User Research
Our user research team leverages both qualitative and quantitative methodologies to uncover deep product and user behavior to provide comprehensive and actionable insights that offer clear strategies that drive market success.
Expertise areas
Persona Development
Developing persona profiles helps us understand the key traits, behavioral patterns, goals, responsibilities, and needs of particular users, or user groups.
Competitive Analysis and Audits
A competitive analysis is the process of identifying competitors or adjacent products in a given industry to better understand how to position a product in its market.
User Journey Mapping
A user journey map is a visual tool that helps us understand how a product will fit into a user’s daily life and helps us identify user touchpoints.
Stakeholder Interviews
Taking the time to observe and interview users within a given industry provides our team with valuable insights to user pain-points and opportunities for improvement.
User Testing
User testing enables us to evaluate a product or service with real users, keeping the human at the center of the experience.
Our services
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