Medly
Ensuring medication adherence through data-driven UX design.
Expertise
Medical non-adherence is a huge issue facing the healthcare industry. Poor adherence contributes to more than $500 billion in avoidable healthcare costs, around 125,000 potentially preventable deaths, and up to 25% of hospitalizations in the United States. Medly is on a mission to help combat this. Nova worked with Medly to create a digital and physical experience that encourages patients to take their medication as directed.
The Challenge
Informed by user research, we designed a pill case and complementary app that empowers patients to better control their health and wellness. The app’s dashboard leads patients to the Medication Forum, where they can see informational content and chat with other users about their health concerns in community forums. The app provides an AR overlay, allowing users to scan the pills in the Medly pill case and identify them. Within the app, patients can also track symptoms and learn more about the benefits or side effects of the medications they are taking.
Our Solution
The user experience is much more approachable and warm than traditional medical apps. It fosters a strong relationship between the patient and their health while providing valuable information they would not receive from other pharmacies or medical providers.
The Impact
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