Hayward
Modernizing and simplifying pool pad control with an intuitive app.
Expertise
Hayward’s OmniLogic offers an attractive alternative to sweating in the sun - their app allows pool owners to control the pool from their phone. However, despite being packed with industry-leading features, the app was clunky to use and difficult to navigate. At Nova, we knew we could transform this flagship technology into a sleek and user-friendly app, setting a new standard for pool technology.
The Challenge
Hayward chose Nova as a partner because they understood the value of our user-centric approach. Through our in-depth user research, we uncovered hidden biases that were impacting who used the app. We discovered that women were interested in using the OmniLogic to make day-to-day decisions about the pool but were intimidated by the overly technical interface. We designed a home screen with glanceable info such as pool temperature and shortcuts to frequently used settings. Customizable options are just a couple of taps away, satisfying users who want more control.
Our Solution
With a simple and logical information architecture in place, the same users we spoke with earlier found the app much easier to use and navigate. The polished graphics elevate the Hayward brand and differentiate it from competitors. Dressed to impress, Hayward can now build on their smart home offering, moving from a rigid control system to a premium guided experience.
The Impact
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