Tervis
Innovating the next generation of on-the-go hydration.
Expertise
When Tervis, a prominent name in drinkware, sought to revolutionize their drinkware line with a new water bottle, they turned to Nova for innovative design solutions. The challenge was clear: create a water bottle that resonates deeply with their discerning customer base—individuals who crave portability and style while carrying their preferred beverages on the move.
The Challenge
Our team embarked on a comprehensive review to pinpoint the precise pain points of existing water bottles available in the market. It involved a meticulous analysis, including the purchase and study of various bottles, along with an in-depth examination of customer reviews. We built weighted ergonomic models of both bottle styles, enabling us to refine critical elements such as straw placement, handle ergonomics, and lid mechanism, ensuring the utmost convenience and efficiency for users seeking hydration on the move. The design of the overall bottle reflects the iconic terraced Tervis design language.
Our Solution
The bottles launched in fall 2023, ahead of the holiday shopping season. The product line boasted an array of captivating patterns, graphics, and distinctive patches designed to cater to a diverse consumer base. Since their launch, the response has been overwhelmingly positive, with consumers embracing the innovative design and functionality of the bottles. The success of the water bottle design has not only met but exceeded the expectations set forth by Tervis, reaffirming Tervis's position as a trailblazer in the drinkware industry.
The Impact
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