Tervis
Crafting drinkware designs for the ultimate super fan.
Expertise
Our recent collaboration with Tervis presented a unique challenge: developing graphics for a cup set and packaging featuring beloved characters and movies such as Star Wars, The Grinch, and Spiderman. Tervis sought a design that would not only captivate super fans, but also seamlessly integrate with their existing dinnerware, enabling fans to enjoy them with friends and family who might not share the same level of enthusiasm.
The Challenge
To begin this project we began with an audit to understand what collector item cups were already on the market. We wanted to develop something completely new for the fans. We created an emblem design for Star Wars, a banded design for the Grinch, and an all-over graphic for Spiderman. Alongside these creative designs, we were also responsible for crafting packaging that would leave a lasting impression. Our choice was to employ vibrant and colorful packaging designs, ensuring that the moment the package was opened, it would evoke excitement and anticipation.
Our Solution
The launch of the Tervis tumbler sets took place just in time for the 2023 holiday gift-buying season. Since its release, we have received an overwhelmingly positive response from consumers. Fans and collectors alike have loved the unique cup sets, and several of our team members have even added them to their holiday wishlists.
The Impact
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