Spatially Health harnesses the power of spatial analytics to enhance healthcare applications. Their innovative data models deliver location-based visualizations that transcend zip codes, uncovering the intricate connections and dynamics among communities and their healthcare decisions. Spatially Health turned to Nova for the development of a comprehensive branding suite that would effectively communicate their mission and vision for advancing healthcare equity.
The Challenge
We began with a competitive audit to understand the landscape of the industry to fully immerse ourselves. Fueled with industry insights we began ideating and brainstorming a series of logos and word marks. Close collaboration with the client enabled us to refine the brand's concepts and color schemes. The final logo encapsulates the fundamental principles of the Spatially Health brand: confidence, intelligence, and a touch of playfulness. We selected five core Spatial Health colors, serving as a versatile foundation for crafting intricate map designs. The accent colors inject a playful vibrancy into the brand's identity.
Our Solution
The work we undertook for Spatially Health continues to provide significant benefits as the company expands and evolves. They have recently established vital partnerships with leaders in the healthcare sector, further extending the reach and impact of their services.
The Impact
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