Radish
Developing a website as fresh and colorful as a Radish meal.
Expertise
Radish was due for a complete website design refresh, and we were ready to help reimagine that vision with them. After working with Radish to design their first grab & go meal sleeves, they were excited to continue working with us to transfer their new brand language across other touch points within their customer and client-facing experiences, starting with their website. As their customer base grew, they knew they needed a fresh look that helped them stand out from the crowd and differentiate themselves from their competitors and a digital experience that was just as exciting as the folks at Radish.
The Challenge
Nova worked with the Radish team to better understand their core offerings and how they differentiate themselves from other corporate employee dining and catering solutions. Their team is extremely passionate about the local San Francisco food community, and the chefs they partner with, and their overall approach to food, community, and sustainability is radically honest and down to earth. One of our main goals of this experience was to fully immerse ourselves into Radish’s brand voice and understand how the visual delivery would both complement and support their vibrant and quirky tone. Another challenge we loved tackling was harmonizing their punchy photography with full-color floods on each page–shying away from color was not an option for Radish.
Our Solution
There’s no doubt that after scrolling through Radish’s site you’ll be simultaneously drooling over their beautiful meals and wondering how you can get their food at your job, like yesterday. Since the launch of their site in the Spring of 2023, Radish has been proudly sending current and future clients and customers to their URLs, encouraging them to share their feedback, learn more about their mission, and share with their friends, family, and colleagues. As the Radish team continues to grow, they’re looking forward to continuing to build their digital presence and online user experience. Check out the full Radish site HERE.
The Impact
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