When Nova Design was approached to design packaging for their newest project, Radish, we knew we wanted to be a part of the movement to create “food for the future of work”. Radish takes the prepwork out of your employees’ daily meals by partnering with top Bay Area chefs to deliver healthy and dietary-inclusive restaurant quality meals right to your office. Forget old school lunch lines serving sloppy joes with extra sloppy - Radish meals are of fine dining caliber while still being as quick to grab as that copy off the printer.
The Challenge
Nova took care of that by designing bright and colorful packaging sleeves for their grab’n’go meals which mirror the vibrance of flavors you’ll find inside.
Previously, Radish workers had to individually apply logo stickers to each meal, which raised the risk of off-centered, crooked, or wrinkled placement. Nova printed their logos directly on the paper packaging which saved the company time and sticker money with the benefit of sharing an identical, clean appearance across each meal.
Our Solution
The paper is American printed and sustainably sourced, so you don’t have to worry about your meal’s carbon footprint. Once you’re done, you can pop the sleeve into the recycling bin and get back to business for a strong second half. Nova’s design improvements meant that Radish could expedite their prep process without having to sacrifice aesthetic or quality. It also meant that companies that partner with Radish can do so with a clear conscience knowing that the packaging is plant based and fully biodegradable.
The Impact
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