NIX
Revolutionizing in-store packaging for a first-of-its-kind hydration sensor.
Expertise
NIX is the first biosensor to analyze sweat and provide endurance athletes with personalized, scientifically validated hydration data delivered in real-time. They needed a design partner to assist them in designing packaging graphics and structures for the product, refills packs, and POP displays.
The Challenge
Recognizing the significance of in-store presence, Nova began with an audit of existing packaging formats to understand user familiarity with specific styles and forms. Extensive research into the customer shopping journey allowed us to present information strategically, ensuring a seamless purchase and unboxing experience. Prototyping played a pivotal role in validating shelf fit and POP display compatibility.
Our Solution
Nova's packaging solution propelled NIX towards a successful in-store and online launch, fostering consumer brand awareness. The carefully crafted packaging graphics and structures effectively conveyed the unique features and benefits of NIX and contributed to a positive and memorable user experience, setting the stage for the product's success in the market.
The Impact
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