Half Street Group
Revamping the digital presence of a cutting-edge PR consultancy.
Expertise
Half Street Group was riding a wave of unprecedented growth, quickly outgrowing their existing website. They needed a digital presence that not only showcased their offerings but also encapsulated their core values. During our collaboration, Nova discovered their innovative approach to Public Relations—far more contemporary than their competitors—perfectly matched the evolving needs of their clients. Our mission at Nova was to design a user experience that radiated sophistication, seamlessly blending with their dynamic visual brand language.
The Challenge
While developing the architecture of their new website, we meticulously audited their current navigational structure, all while taking note of the strengths exhibited by other agencies. Our objective for the redesign was to craft a user-friendly experience imbued with an editorial flair, showcasing the impactful work and expertise of their team in a polished and compelling manner.
Our Solution
Since unveiling Half Street's new website and celebrating their new office space in the Spring of 2024, their team has been immersed in a whirlwind of new leads and activity. They’ve seen an overwhelming surge in support from businesses across Rhode Island and can now confidently direct eager clients and prospective team members to their revitalized digital showcase.
The Impact
Interested in working with us?
Tell us a bit about your project.
We’d love to hear from you
Contact