Ghost, an aftermarket autonomous driving platform, aims to bring safety and freedom to consumer cars on a large scale. Although they possessed the necessary technology, they required a design partner to create an interface that would resonate with drivers.
The Challenge
When developing a user interface, it is crucial to strike a balance between providing essential information and avoiding overwhelming the user. In the case of Ghost, our team ensured that the interface lights effectively conveyed necessary information without causing distractions for the driver. These lights not only served to deliver vital updates but also provided users with confirmation that the device was operational and accurately sensing the surroundings on the road.
Our Solution
Our collaborative efforts resulted in an award-winning design that not only met Ghost's requirements but also propelled its growth. The user-friendly interface successfully resonated with drivers, enhancing the overall experience and fostering increased adoption of Ghost's aftermarket autonomous driving products.
The Impact
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