ErgoBaby Hipseat
Designing an ergonomic seat for both parent and baby.
Expertise
In an ever-evolving world, mobile parenting has become the new norm, leading to an increased demand for baby carriers. While existing product offerings were generally satisfactory, ErgoBaby recognized the opportunity to elevate the user experience for families using these carriers. Fueled with data-driven insights, ErgoBaby approached Nova with a mission to design the next generation of infant-carrying products, incorporating these valuable findings.
The Challenge
To kickstart the design process, we conducted an extensive competitive audit, thoroughly analyzing how current market offerings addressed the identified areas of opportunity. Our findings revealed a lack of the ideal solution, inspiring us to set our sights on creating an innovative and ideal carrier for ErgoBaby. We began sketching and ideating on how we could create the ideal solution for ErgoBaby. To validate the idea we made models and tested them with our team prioritizing the comfort and security of the carriers—two key areas of improvement highlighted in ErgoBaby's research.
Our Solution
The sketches and concepts our team crafted have provided ErgoBaby with a wealth of innovative ideas, empowering them to expand their baby sling line and captivate new customers. With the next generation of carriers, ErgoBaby is poised to deliver an unmatched mobile parenting experience, revolutionizing how families bond and explore the world together.
The Impact
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