Emulait
Innovating packaging for the next generation of baby bottles.
Expertise
A baby bottle that has the same nipple color and feel as your own and actually looks like a breast sounds a bit too good to be true. Well, that’s the story behind Emulait’s newest products that bridge the gap between breast and bottle. Their biomimetic feeding system simulates the real feel and appearance of a nipple to your baby, meaning the feeding experience has never been more seamless. Emulait knows the emotional connection with your baby is just as important as the science of nursing. The missing link was creating packaging that effectively communicated the Emulait difference to their audience.
The Challenge
Understanding that new parents often have limited time and energy, we ensured that the packaging provided all the necessary information about the product in a clear and concise manner. The front of the packages for bottles and nipples feature an overview of their customization options, so parents can rest assured that they have the best match for their family. On the back of the packaging, a comprehensive overview of the contents inside the box was provided. This quick glance allowed parents to have a clear understanding of what they could expect upon opening the package, facilitating a smooth and hassle-free.Nova created a detailed instruction manual that provides all the necessary safety information about the product. This is stored with the accessories underneath the product to ensure that parents are not overwhelmed with text-heavy documents on their first experience with the product.
Our Solution
The end result is packaging that evokes the reward of nourishing your baby with the product that’s best for their development. By matching the color, feel, and brand message of the product, Nova has designed packaging living up to the high standard of the Emulait line. Their products launch on International Women’s Day 2023, and have seen massive success since then. Raising a child is a gift, shouldn’t opening the packaging of the bottle that will feed your baby feel like one too?
The Impact
Interested in working with us?
Tell us a bit about your project.
We’d love to hear from you
Contact