Diva
Creating reusable period underwear that moves with you.
Expertise
Diva recognized the need for expansion in response to the growing demand for sustainable menstrual care alternatives. Their vision was to create period underwear that aligns with their commitment to sustainability, comfort, and inclusivity. Nova was chosen as their strategic partner due to their proven track record in product development and their deep understanding of women’s health.
The Challenge
We began with a thorough examination of various style offerings, absorbency levels, and materials used. With the information gleaned from the market assessment, Diva could make critical decisions regarding the styles and absorbency levels that would best suit their brand and customer base. One of the key aspects of this partnership was the development of a size-inclusive tech pack for Diva's period underwear. Nova worked diligently to ensure that the sizing options spanned from XS to 4XL.
Our Solution
The response from customers has been overwhelmingly positive, with accolades pouring in for the sizing and fit of the products. The inclusive range and sustainability of the product have resonated strongly with the market, further solidifying Diva's position as a pioneer in reusable and sustainable menstrual care.
The Impact
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