Bothwell Engineering
Building a timeless brand identity for a firm developing tomorrow's technologies.
Expertise
In a landscape teeming with competitors, Bothwell Engineering Inc. recognized the critical need to distinguish themselves. Eager to expand their team and broaden their market reach, they embarked on a mission to elevate their brand presence. Understanding that a powerful visual identity is the cornerstone of success, Bothwell Engineering Inc. turned to Nova for a brand refresh.
The Challenge
Understanding Bothwell's desire to maintain elements of its existing brand identity, we identified opportunities to enhance it while honoring its roots. Recognizing the need to modernize and infuse a sense of scientific rigor, we began by amplifying the color palette to ensure visibility and impact. While preserving the homage to the company's Scottish heritage embodied in the original logo, our goal was to contemporize it, making it visually engaging and reflective of the company's forward-thinking ethos.
Our Solution
The rollout of the refreshed identity across Bothwell’s website, newsletter along with other digital and physical touchpoints marks a significant milestone in its growth trajectory. With their elevated branding firmly in place, Bothwell is poised to navigate future expansions with confidence, knowing that their business will endure and evolve alongside them, standing the test of time.
The Impact
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