Amulet is a startup that believes food should be a source of fuel, not fear. They had developed a unique technology which allowed people with life threatening food allergies to test their food for common allergens and provide scientifically-backed test results in seconds while on the go. Amulet’s challenge - designing a portable vessel that would house the sensors in a discreet and user-friendly wearable
The Challenge
Nova designed a sleek and subtle device that can be worn as a necklace or on a keychain. Thanks to the device’s elegant, discreet form and hidden screen to display results, Amulet doesn’t draw attention. It allows people with food allergies to feel “normal” rather than defined by their allergies.
The Amulet’s straightforward user experience and rapid, accurate results instill confidence in the product. The high level of accuracy and reliability are complemented by simple, professional graphics. The device empowers users to make decisions about their food by bringing lab-quality results to the dinner table.
Our Solution
Amulet’s launch was an instant success. After selling out their first pre-sale in early 2021 in less than 24 hours the company raised $4m for further development—and they’re just getting started.
The Impact
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